Hey, I'm Brendan Harriff

I’m a product designer with over 15 years of experience creating exceptional user-centric digital experiences. Currently, I lead a UX design and research team at Independent Health, a not-for-profit health insurance organization serving nearly 380,000 members in Western New York, where we focus on delivering innovative solutions and promoting preventive care.

See who I've worked with.
View my design process.

Download my CV

A handful of companies I've worked with...

My Design Process

Each phase is iterative and may loop back to refine solutions based on feedback or new insights.

Discovery

Gaining a clear understanding of the problem, target audience, and market context to define the problem statement, audience, and project goals.

  • User research (interviews, surveys, ethnographic studies)
  • Market analysis
  • Competitive benchmarking
  • Defining user personas and user needs
  • Identifying key pain points

Ideation

Solutions are brainstormed, conceptualized, and tested, resulting in initial concepts and low-fidelity prototypes to validate ideas.

  • Brainstorming sessions
  • Sketching and wireframing
  • Storyboarding
  • Ideating multiple solutions
  • Usability testing
  • Prioritizing features and concepts

Design

Ideas are refined into tangible, functional, and visually appealing solutions, resulting in finalized designs and prototypes ready for development.

  • Creating high-fidelity wireframes and mockups
  • Iterating on designs based on feedback
  • Building interactive prototypes
  • Establishing design systems and guidelines
  • Collaboration with developers for technical feasibility

Implementation

Ensuring the design meets user and business needs, resulting in a successfully launched product that effectively solves the problem and delivers value to users.

  • Usability testing and user feedback
  • Iterative improvements based on feedback
  • Development handoff and support
  • Post-launch monitoring and user analytics
  • Identifying opportunities for future enhancements